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Pay Per Click

Pay-per-click is a way of promoting by using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label, That’s pay-per-click advertising. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee.clicking on an ad gives money to the advertiser.The sites on which these ads are gets money when the ads on these sites are clicked.