Marketing of products and services digitally using technologies which are digital as well as using the Internet, mobile phones, display advertising, and any other digital medium. Various digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), influencer marketing, content marketing and automation, campaign marketing, data-driven marketing, e-commerce marketing, social media optimization and marketing, e-books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.
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